No babe, social media doesn’t hate you — your brand just needs a better Game Plan
A 90-minute workshop for small business owners who are ready to stop playing guessing games and start winning at their own game.
No babe, social media doesn’t hate you — your brand just needs a better Game Plan
A 90-minute workshop for small business owners who are ready to stop playing guessing games and start winning at their own game.
How much time have you spent overthinking your brand colors or stressing about an IG caption, when all you wanted to do was work on your business?
You set out to build a business – but building a brand? That’s a different ballgame.
And unfortunately, everyone and their uncle has an opinion about the *perfect* way to market your online businesses. You’ve spent sooo much time downloading freebies, binging reels, and stalking the latest hot business coach – only to get… mixed results.
Building an obsession-worthy brand seems so easy for other creatives and service providers. You’re wondering, “HOW do they do that??”
For business owners, it pays to know your value and communicate it well.
You need to spend less time “scrolling for inspiration” and more time actually building a brand you love. A brand that’s rooted in your own personality, values, and passions.
Because when you’re obsessed with the brand you’re building, that’s how you call in more dream clients, actually enjoy what you do each day, and make marketing feel easy.
For business owners, it pays to know your value and communicate it well.
You need to spend less time “scrolling for inspiration” and more time actually building a brand you love. A brand that’s rooted in your own personality, values, and passions.
Because when you’re obsessed with the brand you’re building, that’s how you call in more dream clients, actually enjoy what you do each day, and make marketing feel easy.
If you knew exactly what to say, and how to show up in your business each day, you could do more, create more, and make more $$$
WE KNOW YOU’RE READY TO:

Know exactly what to say to build your audience, and be excited to say it.

Know exactly what to say to build your audience, and be excited to say it.

Create a cohesive brand personality that actually feels like you.

Develop messaging that connects with your dream clients and gets them to say, “Where have you been all my life??”

Understand the power of branding beyond social media, so you’re not relying on algorithms to grow your business.

Show up online authentically, without second-guessing every word or post.

Create a cohesive brand personality that actually feels like you.

Develop messaging that connects with your dream clients and gets them to say, “Where have you been all my life??”

Understand the power of branding beyond social media, so you’re not relying on algorithms to grow your business.

Show up online authentically, without second-guessing every word or post.
But what you’ve been doing isn’t working 👀
You know the answer to building a business that feels easy, inspiring, and lucrative isn’t going to be found in a 30sec TikTok “guru” or viral IG carousel
You consume a lot of this content. But taking action on it? Hardly ever. You’re starting to think that marketing your business only works when you already have a platform, a team, or the budget to outsource.
That’s not true.
You deserve to build a binge-worthy brand that radiates authenticity and sells for you.
You deserve to build a binge-worthy brand that radiates authenticity and sells for you.
INTRODUCING:
THE GAME PLAN
LIVE WORKSHOP MARCH 20TH – 2PM EST
INTRODUCING:
THE GAME PLAN
LIVE WORKSHOP MARCH 20TH – 2PM EST
A 90-minute workshop where you’ll discover how to build a strong foundation for your business, develop an authentic brand voice, and create a marketing plan that actually feels good.
Lace up and stretch out, this is what we’re covering
The Game Plan Workshop Includes:
🏈 The 90-minute workshop:
A value-packed, interactive workshop with an expert brand designer and copywriter to help you build your own brand’s foundation (with a replay sent to you after.)
🎾 Brand development Notion dashboard:
A Notion board you have access to forever, with a personal brand questionnaire to help you get clear on your why, exercises to turn your why into a story, and messaging prompts to help you communicate it all clearly.
🔎 Brand persona questionnaire:
Define the “person” within your personal brand with our brand quiz, designed to help you get clear on why people gravitate towards your brand.
⛳️ A clear path out of marketing panic:
Building a brand doesn’t happen overnight (or in 90 minutes), but with some expert advice and strategy, you’ll have a clear path to building a brand you love to work on each day.
You’re gonna save so much time, avoid so much stress, and access so much more creativity (and money) by building your brand’s own Game Plan
No more relying on social media trends or templates: you’re the star player in your own brand’s game. Which means you’re showing up to win, because you create the rules.
Every Brand Needs A Game Plan That Gets You…

⚑ More eyes on your offers
⚑ More iconic marketing and messaging

⚑ More true fans, not just followers
⚑ More leads and sales

⚑ More inspiration and trailblazing
⚑ More ways to be creative and make money

⚑ More eyes on your offers
⚑ More iconic marketing and messaging

⚑ More true fans, not just followers
⚑ More leads and sales

⚑ More inspiration and trailblazing
⚑ More ways to be creative and make money
Meet your Coaches

FROM MALA CREATIVE STUDIO
Klara, your Brand & Web Designer
A Gemini, ADHD-er, and Anti-Basic Design Bestie
As a brand & web girlie who’s worked at a design agency, two startups, and a design studio, I can safely say I’m over boring, money-grabbing, inauthentic brands.
Every project I work on is a step towards authenticity, leaving a positive impact on the world, and helping genuine humans be seen by more people – and guess what? You’re next.
FROM DARK ROAST COPY CO.
Delaney, your Website & Sales Copywriter
A Recovering-Perfectionist, Enneagram 3, and Over-Caffeinated Word Nerd
Writing words that convince people to buy stuff and don’t sound like a boring infomercial? That’s my full-time gig, honey.
As your resident website & sales copywriter, I’m here to help you create messaging that converts, copy that connects, and words that sound *exactly* like you do on your best day.


FROM DARK ROAST COPY CO.
Delaney, your Website & Sales Copywriter
A Recovering-Perfectionist, Enneagram 3, and Over-Caffeinated Word Nerd
Writing words that convince people to buy stuff and don’t sound like a boring infomercial? That’s my full-time gig, honey.
As your resident website & sales copywriter, I’m here to help you create messaging that converts, copy that connects, and words that sound *exactly* like you do on your best day.
Gatekeeping? We’ve never heard of her
As creatives who help business owners build their own brands like it’s our full-time job (because it is), we’re borrowing from the exact processes we use when we work with our clients.
REAL TALK:
“Wait, this isn’t one of those basic, high-fluff, one-size-fits-all marketing workshops, right?”
Um, no.
The goal of The Game Plan isn’t for us to tell you what to do — it’s for you to become the head coach of your own brand.
We’re not just giving you a worksheet, a pep talk, and sending you on your way. We’re teaching you how to be your brand’s Chief Marketing Officer.
Basically, you’re getting the tools to become the head coach of your own team – and all the benefits that come with it.
You should get your butt to practice (*The Game Plan*) if you’re…

Sick of saving posts on social media promising to get you to $10k months, but you never actually do what they say.

Overwhelmed at the sheer amount of “business advice” you’re exposed to each day and only want to focus on what’s going to work for you.

Starting to realize the Boss Girl Marketers are better at getting you on their email list than actually helping you build the business of your dreams.

Not a beginner, but you’re also not a CEO girl either, and you need a strategy that works for exactly where you’re at in business.

Ready to spend less time wondering “what do I say to get more sales?” and more time watching people obsess over your business and offers.

Sick of saving posts on social media promising to get you to $10k months, but you never actually do what they say.

Overwhelmed at the sheer amount of “business advice” you’re exposed to each day and only want to focus on what’s going to work for you.

Starting to realize the Boss Girl Marketers are better at getting you on their email list than actually helping you build the business of your dreams.

Not a beginner, but you’re also not a CEO girl either, and you need a strategy that works for exactly where you’re at in business.

Ready to spend less time wondering “what do I say to get more sales?” and more time watching people obsess over your business and offers.
Go from rookie of the year to MVP within 90 minutes
Every MVP needs to know how to:
⚐ Build an obsession-worthy brand
Get into the “why” of your business, turn it into a story, and show it off strategically to the world.
⚐ Craft magnetic messaging
Get inside people’s heads and say exactly what they want to hear from your brand to get excited about working with you.
⚐ Cut through the marketing noise
Shiny object syndrome? Never heard of her. You’ll be walking away excited about marketing YOUR way.
⚐ Write copy for your brand
Know what you’re gonna say, and say it like YOU.
⚐ Generate endless content ideas
When you’re solid in your brand’s game plan, you’ll never run out of content ideas. Marketing becomes inspiring and creative.
If building a business is a game, you need to know how to make the rules, and play them like a pro.
No more fumbling over generic marketing advice and clickbaity reels. You’re ready to build a brand that makes you excited to get to work each day.
Is this a social media workshop?
No, because you know what’s more important than social media? Your own brand’s uniqueness. But once you’ve nailed that down, social media becomes so much easier.
I can't attend the live session - will there be a recording available?
Yes, recordings of the workshop will be sent out RIGHT after we wrap up if you’re unable to attend live.
Will there be personalized feedback or coaching in this workshop?
We’ll have a Q&A section in the workshop, but not individual coaching. We’d love to be able to give personalized feedback to everyone, but there won’t be time during the workshop. (We will be offering discounted 1-on-1 consultations to people who sign up for the workshop, though!)
Will you teach me how to design my brand?
We won’t teach you how to create your brand in design software, but we will help you create a brand strategy and the right foundation so you can get more out of your DIY work.
What if I’m not good at writing?
We’re not expecting you to go from beginner to expert copywriter overnight, but this workshop will help you get out of analysis paralysis when writing copy for your brand. After all, the hardest part about writing is simply knowing what to say!
When is the workshop?
The live workshop is March 20th, at 2 pm EST, but if you can’t attend live, you should still sign up so you get the replay! The replay will be sent out right after we wrap up the workshop.
90-minutes now can save you hours of doomscrolling and “what should I post” later
If you’ve spent any time in the last week scrolling and sweating about marketing your business, then your brand clearly needs some TLC.
Hm… you made it all the way down here, but you haven’t signed up yet??
TBH, if you’re vibing with Klara and Delaney and want to create more *fans* for your brand, this is where you’re meant to be.
Let’s get you into practice, and we’ll whip your brand right into shape 💪
TBH, if you’re vibing with Klara and Delaney and want to create more *fans* for your brand, this is where you’re meant to be.
Let’s get you into practice, and we’ll whip your brand right into shape 💪